Is launching a massive integrated campaign entitled “Big Mac For That,” which introduces three sizes of its iconic Big Mac in the US. This is the first work created by, McDonald’s new agency of record, which incorporates marketing partners such as Facebook, Google and Twitter into the agency team to inform the most fully integrated marketing solutions.
The work will run on numerous channels, including national broadcast (notably during Pre-Kick Super Bowl, Grammys, and Oscars), and Snapchat, Facebook, Instagram, Twitter and YouTube. The new campaign seeks to celebrate the iconic sandwich while creating a new generation of Big Mac fans with a spotlight on the newest additions to the Big Mac family, the Grand Mac and Mac Jr. The light-hearted spots, which are done in the style of a hip-hop music video with a rapper backed by a drumline, celebrate those everyday wins: finding surprise money in a pocket, getting a great new haircut, or finding out your next meeting is cancelled. Each time someone celebrates an everyday moment, the rapper and drumline instantly appear announcing, “There’s a Big Mac for That!” The people are also seen celebrating their moments with a delicious Big Mac of their choice. “Now that our iconic Big Mac is available in three sizes, there’s always one that’s perfect for right now, and we think this spot will resonate not only with our loyal Big Mac fans, but new ones too,” said Deborah Wahl, Chief Marketing Officer for McDonald’s USA.
“While this ad airs in some of the year’s most watched programming, we will be optimizing our online video to sync up with search and the way people view TV in tandem with a second screen, providing a fully integrated experience for consumers.” Brian Nienhaus, Chief Executive Officer of We Are Unlimited stated, “Among other examples, this campaign includes the very first QSR use and one of the first North American uses of Google VOGON ad units, 6-second ad units on YouTube that reflect what our target is searching for and when. We’re excited to see how this compares to the industry’s standard in terms of relevance and motivation.” “,” the duo awarded 2016’s Best Video Grammy award for Pharrell’s “Happy” directed the campaign, which includes a total of 18 spots including customized spots for Pre-kick Super Bowl, The Oscars and The Grammys. McDonald’s continues to use “I’m Lovin’ It” as its brand tagline across all spots. But the refrain “There’s a Big Mac for That” is a repeated phrase in this campaign across all elements.
The Big Mac campaign was created in partnership with agencies including The Marketing Store Worldwide, Burrell, IW Group, The Narrative Group, Golin, Boden Agency and agencies Alma Ad, Red Urban, OMD and Resolution Media.
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The new campaign seeks to celebrate the iconic sandwich while creating a new generation of Big Mac fans McDonald’s is launching a massive integrated national campaign entitled “Big Mac For That,” which introduces three sizes of its iconic Big Mac. This is the first work created by We Are.
The one and only. Big Mac® Mouthwatering perfection starts with two 100% pure beef patties and Big Mac® sauce sandwiched between a sesame seed bun. Setup gmail outlook for mac 2011. It’s topped off with pickles, crisp lettuce, onions and American cheese for a 100% beef burger with a taste like no other.
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It contains no artificial flavors, preservatives or added colors from artificial sources.* Our pickle contains an artificial preservative, so skip it if you like. *National sandwiches only. Excludes local and limited time options.
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Important Note: At McDonald's, we take great care to serve quality, great-tasting menu items to our customers each and every time they visit our restaurants. We understand that each of our customers has individual needs and considerations when choosing a place to eat or drink outside their home, especially those customers with food allergies. As part of our commitment to you, we provide the most current ingredient information available from our food suppliers for the eight most common allergens as identified by the U.S. Food and Drug Administration (eggs, dairy, wheat, soy, peanuts, tree nuts, fish and shellfish), so that our guests with food allergies can make informed food selections. However, we also want you to know that despite taking precautions, normal kitchen operations may involve some shared cooking and preparation areas, equipment and utensils, and the possibility exists for your food items to come in contact with other food products, including allergens. We encourage our customers with food allergies or special dietary needs to visit for ingredient information, and to consult their doctor for questions regarding their diet. Due to the individualized nature of food allergies and food sensitivities, customers' physicians may be best positioned to make recommendations for customers with food allergies and special dietary needs.